The Strategic Market Solutions Team
Natalie Ruiz and Aubrey Nettles created Strategic Market Solutions to provide practical economic development solutions for communities throughout Texas and streamline the development process for those developing in Texas communities.
Natalie Ruiz, AICP, CEcD
With over 30 years of experience in municipal planning and economic development, Natalie has worked with numerous municipalities on setting the foundation for smart growth and economic success through comprehensive planning and economic development master planning. She's created economic development policy and led economic development negotiations on behalf of municipalities, resulting in substantial positive impacts on property tax, sales tax, and quality of life for those communities. Additionally, Natalie has extensive experience priming land for development and repositioning property to its highest and best use. Natalie's experience has been extremely helpful to the private sector as she's navigated the development process for developers and resolved outstanding real estate entitlements.
Aubrey Nettles, MPA
Aubrey is a seasoned public service professional with a strong background in economic development, project management, and public relations. Aubrey utilizes her skills to connect stakeholders, build fruitful relationships, and solve complex issues. Aubrey has managed a wide range of strategic initiatives for the federal government and for counties and municipalities in Texas. Additionally, she's led master planning, redevelopment, and recruitment efforts for municipalities. Aubrey has a successful track record in managing innovative projects involving various stakeholders from inception to completion. She enjoys bringing groups together to collectively achieve more than was possible unilaterally.
